Market Entry Strategy
Whether you’re a new practice looking to break into the market, or an established business looking to expand your territory or offer a new product or service, we can help you create market-entry strategies that produce quick results.
Healthcare Market Research
You will learn more about your patients and competition through strategic healthcare market research by testing your practice . We use many strategies, including focus groups, online groups and interviews, to obtain valuable input from your patients so you can give them what they want.
Our Activate!Workshop brings executives and key stakeholders together in a team-building environment that allows us to facilitate and accelerate ideation, decision-making and action. The result is a process that advances assessment and concept development, and enables us to help you expedite the creation of a strategic healthcare marketing plan.
Catchment Area Strategy
Points Group has developed a proprietary, the Catch Basin Analyzer, and a methodology to analyze the customer catchment area of each practice. By combining your data with third-party information, we can visually identify opportunities for growth in the healthcare industry.