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Recent Posts
ALERT: Healthgrades Has Changed Its Policy!
Over the past few days, Healthgrades informed agencies, service providers and practices that it will no longer permit 3rd parties to manage the profiles of their clients.
Making the Most of Your Video Shoot
So, you’ve scheduled your video shoot and taken the first step toward creating a great video for your practice. Now what? Points Group handle the majority of what is involved in prepping for a video shoot, but there are a few steps you can take to make the most of your video shoot.
Writing Healthcare Marketing Content: What You Need to Know
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult.
Online Video Trends for 2017 and What It Means for Healthcare
It appears as though the trend will continue that online videos are solidly becoming a high-value asset in healthcare marketing. For one thing, the sheer volume of video viewers continues to grow from numbers that are already staggering. The result is that using video for your healthcare practice is a “no brainer.”
Google Releases New Feature on Google My Business Listings
You can now create a post for your Google My Business listing. These posts display as part of the Google My Business listing information in the search results.
The Importance of Using a Supported Website Theme
Your website is one of your practice’s most important assets. When it comes to building a website, there are so many tools available that make it seem like a piece of cake. However, not all tools are created equal.
George’s PR Journey
2017 Blog 1 It’s been such a positive experience interning at Points Group over the past three weeks. I have had the pleasure of working
Claire’s Creation Corner
2017 Blog 1 I am so over the moon to be interning at Points Group this summer! This is my first internship, and I am
Vinny’s Marketing Voyage
2017 Blog 1 I was not sure what to expect when I first walked through the door. (Well, I actually walked into the wrong building,
Ask the Agency: “Where Do I Start?!”
Welcome to Points Group’s newest blog segment, Ask the Agency. Each blog will feature our employees’ top answers to common marketing questions. This first installment features the very high-level question that we often hear from prospective clients looking to start marketing their practice, Where do we begin?
Case Studies
20% Growth in Year 1 at well-renowned Neurosurgical Practice
A large and well-renowned neurosurgical practice was looking to expand its business and increase its patient base. The practice had not made any investment in marketing, which was very evident. The website was limited to a few pages and received fewer than 20 site visits per day.
Growing Avery Biomedical through SEO and Website Improvements
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Growing an Orthopaedic Practice through an Integrated SEO and Sales Process
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
How WordPress Affects SEO – A Case Study
A client came to us for help with their SEO challenges, which resulted in this case study that describes how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond/Grade My Space
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
iPad/iPhone Application for Sky Blue FC (NWSL Women’s Professional Soccer League)
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Rebranding Case Study
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
Event Management Case Study
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…
Social Media Strategy (Publishing)
A large global publishing company asked Points Group to help it define its global Social Media Strategy. Points Group developed a comprehensive strategy for the use of Social Media in Marketing, Customer Relationship Management and Customer Support.
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