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Recent Posts
4 Reasons Your Competitors Are Winning With Video
Video – the content that is (not so) slowly taking over Facebook walls and Twitter feeds. Alas, it has become an integral part of any marketing strategy, and it’s a form of content that can do a world of wonder for your business and your brand.
A Lesson From Bring Your Kid to Work Day: What Your Children and Employees Need to Hear
Every year, on the fourth Thursday in April, 37 million people at 3.5 million companies bring their children to work. At Points Group, we welcome the joy of this day (read: chaos) as well as the responsibility. What are some valuable lessons we can teach?
Peeking Behind the Curtain: Points Group Celebrates an IT Legend
Rich Blonski, our very own head of IT and Software Development, recently celebrated 10 glorious years with Points Group as its leader in all things
Vimeo vs. YouTube: Which Should You Use?
Video is more important in today’s marketing world than ever before. The power to attract, communicate and persuade has never been more accessible. When you
BUILD Don’t Manage Your Online Reputation
Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that they can get negative reviews
You Get What You Pay For: The Value of SEO Pricing in 2017
Despite the rise in cost, what is now required of SEO agencies in order to establish and maintain successful results clearly warrants the investment.
Website 101: The Wonders of WordPress
It’s 2017. Every business, regardless of the industry, must have a website. Gone are the days when people looked to the Yellow Pages to find
Using GIFs to Enhance Your Online Presence
The internet is a constantly evolving creature that seems impossible to keep up with. Staying on top of online trends and making them work for
Top 5 Spring Cleaning Essentials for Your Medical Practice
With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of Americans just like you head
Changing Trends in Television Provide Opportunity for Small Businesses
The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time.
Case Studies
Case Study: 20% Growth at Neurosurgical Practice in Year 1
At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achieve that goal.
Avery Biomedical
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Integrated SEO and Sales Process in Healthcare – A Case Study
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Patient Generation Online (Healthcare Practice)
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.
How WordPress Affects SEO – A Case Study
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond/Grade My Space
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
iPad/iPhone Application (Professional Sports)
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Rebranding Case Study
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
Event Management Case Study
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…
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