If you’re tired of seemingly aimless marketing with no clearly defined roadmap, then you’ve come to the right place. Our team develops innovative yet practical strategies for your company’s unique challenges to broaden your customer base and increase your revenue. Experience has shown us that the most successful solutions require a balanced team of diverse thinkers. We have incorporated this concept of “whole brain thinking” into the creation of each client strategy. With Points Group, you have in us a partner that will deliver an effective and achievable roadmap for success.
Our Points Group marketers create forward-looking strategies that are goal-oriented and focused on growth. The combination of our resourceful and creative teams, along with a robust use of data and technology-driven apps and systems, enables us to develop winning marketing strategies.
Delivering a world-class customer experience is imperative for any company. By designing customer journeys that take into account all touch points, both online and offline, we can help you implement an experience that will guarantee maximum customer satisfaction.
Kicking off a strategy can sometimes feel like an insurmountable task. Our Activate!Workshop brings executives and key stakeholders together in a team-building environment that allows us to facilitate and accelerate ideation, decision-making and action. The result is a process that advances assessment and concept development, and enables us to help you expedite the creation of a strategic plan.
Let us help you learn more about your customers and competition through strategic market research by testing your concepts, advertising and communication. We apply a variety of strategies, including focus groups, online groups and interviews, to obtain valuable input from your target audience. This enables us to test possible scenarios and facilitate your decision-making.
Catchment Area Strategy
Looking to stop guessing and start making educated decisions for your company? Points Group has developed a proprietary software, the Catch Basin Analyzer, and a methodology to analyze the customer catchment area of our clients. Using your data, in context with third-party information, we can visually identify opportunities for growth. These results provide strategic input for your marketing and overall growth strategy.
Market Entry Strategy
Whether you’re a new business looking to break into the market, or an established business looking to expand your territory or offer a new product or service, we can help you create market-entry strategies that produce quick results.
Startups and Investments
Over the past 17 years, Points Group has helped many startups get off the ground by developing their business plans and go-to-market strategies. Additionally, we have made several investments in partner companies and enterprises.