May 9, 2014
The 6 Emails That A Medical Practice Should Send To Their Patients
Reaching out to your patients through email is a cost effective way to stay in touch and provide valuable information. When used correctly, these emails will help build trust and awareness for your practice. Here are 6 types of emails to send that are helpful for your patients and will give a boost to your marketing efforts.
- Welcome to the Practice
When a patient schedules their first appointment, this is an opportunity to collect their email address for future contact. I recommend sending out a welcome letter along with a link to your website and social media. This can be extremely useful information for a new patient. Remind them that they can save time by downloading and completing patient forms in advance of their appointment. You can also let new patients know what to expect during their office visit and remind them to bring a list of current medications, as well as insurance cards and identification.
- Appointment Reminders
Missed appointments don’t just hurt your practice, they are potentially harmful for your patients as well – especially if they are being treated for a condition that requires frequent monitoring. Sending an email appointment reminder is an effective way to ensure that your patients know where they are supposed to be and when. Tools like our Automated Appointment Notification Software will allow your practice to alert patients to upcoming appointments and get a confirmation in return.
- Patient Satisfaction Surveys
Obtaining feedback from your patients about their appointment experience is a valuable way to gauge how your practice is performing. Surveys can cover everything from the waiting room atmosphere to the patient’s time with the doctor. The information gathered from a survey can be used to determine what steps you’ll take to improve your practice and processes. Positive results can also be used to boost staff morale and let them know that their efforts aren’t going unnoticed. Sending surveys via email that can be completed online makes it easy for your patients to respond when it’s convenient. Looking for an easy-to-manage survey tool? Ask us about our Patient Satisfaction Survey Solution.
- Appointment Follow-up Instructions
When a patient comes into your practice for an appointment, the information that they receive from their doctor can be a lot to keep track of. Major changes to a patient’s health can be very stressful and difficult to process. Sending an email following an appointment or procedure is a great way to reiterate the details provided by the doctor or nursing staff. This is also an excellent time to make use of instructional video, which is a highly effective way of communicating to your patients.
- Practice e-Newsletters
Reach out to your patients and let them know what’s going on with your practice. Include information such as additions to your staff, new services, locations and events that your physicians are participating in. Spotlight any news or blogs that have been recently added to your website, and include relevant health and wellness tips that your patients will find interesting. This is also an opportunity to let them know about your involvement within the community.
- Promotional Emails
If your practice provides services that aren’t typically covered by insurance, sending an email offering a promotion such as a free consultation or discount can be a way to increase business. It’s also an opportunity to attract new patients and remind existing ones of your services.
If you’re looking for advice and help with utilizing email marketing for your medical healthcare practice, contact us.