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The Importance of YouTube for Healthcare Marketing

62% of businesses use YouTube as a channel to post video content.

Why are 62% of businesses using YouTube?

  • YouTube has 2.3 billion users worldwide
  • It’s ranked as the second-most popular social network
  • 79% of Internet users say they have a YouTube account
  • 90% of people say they discover new brands or products on YouTube
  • Studies have shown that about 54% of consumers wish to see more video content from a brand or business they support
  • YouTube is the second most-used search engine in the world

It’s evident that YouTube is a popular and unique platform for creativity and marketing. YouTube can give your business that boost it’s been looking for by combining content and video, while branding your healthcare company the way you want to. Through unique titles, creative thumbnails, video tagging and descriptions, YouTube helps match your video and content to the right audience.

Here are some YouTube best practices to get your channel seen:

1. Titles

The title of your video might be just as important as the content of your video. Creating a short, but descriptive title can help your video rank higher than the next. As the second most-used search engine in the world, right behind Google, YouTube utilizes SEO (Search Engine Optimization). Using the right keywords allows both YouTube and your audience to know what your content is about, helping your video rank higher than the next. To ensure you’re creating the right title for your video, doing keyword research to find trending, popular and relevant words will help boost your ranking.

2. Thumbnails

Thumbnails are the creative visual aids of your channel and the first thing that draws the attention of your audience. Thumbnails often incorporate a visual aid for what the video is about in a fun, engaging and creative way. Pairing a creative thumbnail with a creative title instantly draws in viewers to click on your video over another. Instead of just thinking about the title of the video and making the thumbnail a larger version of it, think of the viewer. Think about what might draw the attention of the viewer when it comes to the topic of your video.

3. Video Tagging

Tags are descriptive keywords you can add to your video to help viewers find your content. Video tagging is an important, but often overlooked feature that can help increase traffic to your YouTube channel. YouTube video tags help connect the content and context of your videos to the right audience. Keyword research can aid in the quality of your video tagging. Putting the most important keywords first and then using some more broad context keywords about your topic further down the list allows your audience to find your video through a broad spectrum of searches.

4. Description

A YouTube video description might feel like it’s not worth putting time and effort into, but it’s usually the second thing that viewers read, after the title. A good description can determine whether a viewer continues to watch your video or not. The description dives a little deeper into what the video is about giving it more context on the content while providing additional sources of information. Additionally, a video description allows you to tag more of your business, blogs, products and other social media accounts.

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