‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand
The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement.
This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
Thankfully, this time of year brings hope: It is the perfect opportunity to show new and potential patients alike the warm, jolly, human side of your practice. Here are a couple of ways you can get the jingle going with your brand reinforcement before the new year:
Create and Post Holiday-Related Blogs
One of the great things about the holidays is that, in terms of blogging, there is enough topic fodder for everyone. If you’re a gastrointestinal practice, going with a holiday eating dos and don’ts list might be the perfect way to go. Are you an orthopedic physician, perhaps? Give some tips on safe ways to decorate around the home without straining yourself.
Using the holidays to blog in this fashion creates a win-win situation: Patients get the information they need on staying happy and healthy, and you get your brand noticed.
Spice Up Social Media With a Behind-the-Scenes Peek
Patients always like to see what’s going on with “the man behind the curtain” – they enjoy seeing the faces behind the brand participating in similar activities to themselves. Suddenly, those faces are relatable.
Share everything holiday on your practice’s social media from festive happenings in the office–no matter how ugly the sweaters may be–to an employee’s family cookie recipe. You can also share personal stories about happy holiday shenanigans should you be moved to do so. Go on, give those heart strings a tug! It just might help give your brand a face, a feel and a presence.
Sharing Is Caring
One of the best and powerful methods for getting your brand noticed is to get behind a charity or cause. Aside from just being the right thing to do, giving back–and encouraging patients to give back–helps to show you know the true meaning of the season.
For example, our company recently created and ran a #GivingTuesday campaign for a nonprofit dedicated to finding a preventive treatment for inherited cancer. With social media and mass e-blasts, we spread the word. Many clients complimented us on supporting such a good cause. Some even donated.
In short, showing your new and existing patients how you and yours get you jolly on can help give your brand the attention it deserves this holiday season.