It is anticipated that by 2014, mobile internet will take over desktop internet usage. With Smartphones and Tablets outselling personal computers in 2011 alone, it looks like this projection will indeed ring true. For these reasons, it is becoming critical to have a mobile version of your existing website for better overall usability and satisfaction.
Here are some additional reasons on why you should commit to Going Mobile!:
Unfriendly Mobile Sites Drive Users Away:
According to Google, 61% of users are unlikely to return to a website that they
had trouble accessing from their phone. Your current website may be hard or
impossible to navigate through when using a Smartphone. No one wants to scroll
through, zoom in and out and click tiny links—if it’s not navigation friendly, you will
essentially turn your customers/clients away.
If you’re not Going Mobile!, your competitors will:
Mobile sites are a hot trend right now. If you don’t have a mobile friendly
site, your competitors most likely will. The audience you lost from having an
unfriendly site will then, in turn, access your competitor’s site and business.
Smartphone traffic will increase your overall traffic:
Creating a mobile version of your site will not only increase your site visits “on the go”, but also increase your client loyalty by making your site available wherever they need to access it.
Mobile Equals Local:
Don’t miss your local business opportunity! Google has stated that 95% of Smartphone users have looked for local information, with 88% of these users taking action within a day. This is a huge local opportunity you can easily capture through a mobile-friendly site.
Take Action!
The benefits of producing a mobile version of your website are endless, solidifying why it’s a no brainer to take advantage of your company’s mobile opportunity. If you have any questions or feedback on how to stay up-to-date with the growth of mobile site usage, feel free to contact us.
