AWARDS & RECOGNITION
CLIENTS BEGIN THEIR RELATIONSHIP WITH US
BECAUSE THEY ARE LOOKING TO GROW
Our full-service marketing and consulting team works together to create and execute a strategy that will generate revenue for your business. We’re confident because we continuously monitor and measure our performance to provide you with a high ROI. Give us a call if you’re looking for a team that’s ready to say “Yes, we can do that.”
TESTIMONIALS
When my practice engaged with Points Group not only did we see an increase in patients, but we grew the specialty areas we wanted to expand. We engaged Points Group to manage our referral development, internet marketing and focused marketing campaigns and we have seen a great return on our investment.
– Dr. David Abrutyn – Orthopedic at Summit Medical Group
Points Group has been great for UOA. They have been our marketing department for over 4 years and have helped us tremendously in all of our growth related activities. They are not a typical vendor, but a strategic partner and advisor. Since starting with Points, we rebranded UOA, created a digital presence online that is dominant in our core markets, are doing ongoing offline and online campaigns. Points also trained our staff in improved patient care and management. We are looking forward to a continued relationship with the Points team.
– Darleen Caccavale
At Advanced Neurosurgery Associates, we needed to upgrade our brand presentation and marketing efforts. We engaged Points Group to become our outsourced marketing company, which included helping us improve the overall patient experience and our internal processes. Since engaging with Points Group, ANA has grown significantly, and we feel we are even more focused than before on continuously improving our patients’ experiences. We are looking forward to a continued and long-lasting relationship with Points Group.
– Dr. Arno Fried
SOME OF OUR EXPERTS…
Thomas Hofstetter
Managing Partner
Katie Bourke
Partner, Client Services
Chris Hofstetter
Partner, Operations & Finance
Allyson Miloscia
Director
Website Development
CASE STUDIES
Case Study: 20% Growth at Neurosurgical Practice in Year 1
At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achieve that goal.
Avery Biomedical
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Integrated SEO and Sales Process in Healthcare – A Case Study
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Patient Generation Online (Healthcare Practice)
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice's average unique visitors to its website were fewer than 15 per day.
How WordPress Affects SEO – A Case Study
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site's SEO.
Bed Bath & Beyond/Grade My Space
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
iPad/iPhone Application (Professional Sports)
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Avery Biomedical
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Patient Generation Online (Healthcare Practice)
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice's average unique visitors to its website were fewer than 15 per day.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Event Management Case Study
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians...
SEO Case Study
An orthopaedic practice in New Jersey had a website not being found in organic search results. The website averaged 10 visits per day and it was not generating new patients.
Improve Brand Recognition and Online Presence
One of the largest orthopaedic groups in NJ asked Points Group to help them with accomplishing its growth objectives. Two problems stood out specifically that were...
New Study Reveals How A #1 Google Ranking Creates Shocking Effects On Gross Monthly Revenue
With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and
Avery Biomedical
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Patient Generation Online (Healthcare Practice)
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice's average unique visitors to its website were fewer than 15 per day.
How WordPress Affects SEO – A Case Study
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site's SEO.
Bed Bath & Beyond/Grade My Space
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Rebranding Case Study
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years...
Event Management Case Study
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians...
iPad/iPhone Application (Professional Sports)
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
Social Media Strategy (Publishing)
A large global publishing company asked Points Group to help it define its global Social Media Strategy. Points Group developed a comprehensive strategy for the use of Social Media in Marketing, Customer Relationship Management and Customer Support.
Digital Product Development (Publishing)
One of the largest publishing companies in the world approached Points Group in 2006 to develop five new online-based products for the Life Science Industry.
e-Store Implementation (Apparel Company)
A New York-based apparel company wanted to create an e-Store for their business customers. The e-Store needed to be customizable, with a look and feel for each of its business customers...
Production Planning System Development (Semi-conductor company)
A Japanese semi-conductor company—a worldwide leader in its industry--needed to improve its production planning and material tracking capabilities for one of its U.S.-based businesses.
CONTACT
Drop Us a Line
Phone/Email
973-998-8008
Locations
210 Park Ave, Suite 102 | Florham Park, NJ 07932 | USA
Prinz-Handjery-Str. 24A | 14167 Berlin | Germany
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