With almost two decades of experience
Points Group has evolved from a management consulting group to a nationally recognized, award-winning, full-range marketing agency.
At Points Group,
we are also
Multi-generational, coffee-drinking, travel-seeking, tech-obsessed adventure lovers, moms and dads, educators, patients, athletes, readers…
Consumers just like you and your customers. We know what we like and what makes us come back for more. We put ourselves in your customers’ shoes and combine technology and proven methodologies with the art of story-telling to come up with innovative solutions for your challenges.
It all starts with listening…
Whole brain thinking
We subscribe to the concept of whole brain thinking, which is based on the fact that people are wired differently. For the strategies and solutions you need, a balanced team of right-brained (pattern breaking/big picture ideas) and left-brained (pattern optimizing/detailed actionable plans) people is required. We have evolved this concept into a proven methodology that we use to develop innovative and creative solutions for our clients.
“Good content isn’t about good storytelling. It’s about telling a true story well.”
Making your brand come alive
At Points Group, we’ve mastered the art of making your brand come alive. It’s all about perception of your attributes and values. It’s what people associate with you and, most importantly, how they experience your brand. We help curate your customer experience to set your brand apart from the competition.
Attracting and retaining customers
At Points Group, we look at marketing as a purposeful and carefully crafted approach to attracting and retaining customers. A well-rounded marketing campaign should be flexible and cover multiple channels in order to reach the right customer at the right time. Our team covers much of what you would expect from a full-service agency, but we like to think we add a little something extra, including:
“If you don’t like what’s being said, change the conversation.”
Reaching the audience you desire
We deliver solid communication and public relations (PR) strategies by reaching the audience you desire through channels they prefer and speaking their language. Our Points approach to PR is not just about media placements (though that is certainly a big piece), but also utilizing PR as an effective means to boost your overall online presence and reputation.
Building marketing infrastructures that work
We find that development is an often overlooked, yet critical piece in ensuring that your marketing has the right infrastructure in place to get the most out of your campaigns. From website development and eCommerce solutions to marketing automation, integrated customer relationship management (CRM) solutions and custom projects, our Points Group team of developers can make your plans a reality.