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Points Group

Points Group

Points Group

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  • Strategy, Branding, Marketing & PR
    Full-service marketing agency

With almost two decades of experience

Points Group has evolved from a management consulting group to a nationally recognized, award-winning, full-range marketing agency.

Advances in Personal Health Technology
Healthcare Influencers: Your Best Megaphone
Points Forms International Healthcare Marketing Network With Partners in Germany and Brazil

At Points Group,
we are also

Multi-generational, coffee-drinking, travel-seeking, tech-obsessed adventure lovers, moms and dads, educators, patients, athletes, readers…

Consumers just like you and your customers. We know what we like and what makes us come back for more. We put ourselves in your customers’ shoes and combine technology and proven methodologies with the art of story-telling to come up with innovative solutions for your challenges.

It all starts with listening…

Whole brain thinking

Strategy

We subscribe to the concept of whole brain thinking, which is based on the fact that people are wired differently. For the strategies and solutions you need, a balanced team of right-brained (pattern breaking/big picture ideas) and left-brained (pattern optimizing/detailed actionable plans) people is required. We have evolved this concept into a proven methodology that we use to develop innovative and creative solutions for our clients.

“Good content isn’t about good storytelling. It’s about telling a true story well.”
– Ann Handley

Making your brand come alive

Branding

At Points Group, we’ve mastered the art of making your brand come alive. It’s all about perception of your attributes and values. It’s what people associate with you and, most importantly, how they experience your brand. We help curate your customer experience to set your brand apart from the competition.

Attracting and retaining customers

Marketing

At Points Group, we look at marketing as a purposeful and carefully crafted approach to attracting and retaining customers. A well-rounded marketing campaign should be flexible and cover multiple channels in order to reach the right customer at the right time. Our team covers much of what you would expect from a full-service agency, but we like to think we add a little something extra, including:

  • Digital and content marketing
  • Social media
  • Creative/graphic design
  • Marketing automation
  • Video production and photography
  • Advertisements and media buy
  • Campaign management

“If you don’t like what’s being said, change the conversation.”
– Don Draper, Mad Men

We know healthcare

Healthcare Marketing Services

While we offer services that will suit any business looking to grow, we really excel when we have the opportunity to work with our healthcare clients. So whether you are an emergent practice, a multi-specialty or hospital system, from pharma or a medical device company, we can offer you the experience- and knowledge-based support you need. We not only recognize the unique challenges that the current healthcare landscape presents, but can help you adjust to future challenges as healthcare continues to evolve.

Our services include:

  • Healthcare Marketing
  • Strategy Development
  • Communication and PR
  • Healthcare Website Development
  • Patient Experience
  • Reputation Management
  • Business-to-Business-to-Consumer (B2B2C) Marketing

Reaching the audience you desire

Communication & PR

We deliver solid communication and public relations (PR) strategies by reaching the audience you desire through channels they prefer and speaking their language. Our Points approach to PR is not just about media placements (though that is certainly a big piece), but also utilizing PR as an effective means to boost your overall online presence and reputation.

Building marketing infrastructures that work

(Website) Development

We find that development is an often overlooked, yet critical piece in ensuring that your marketing has the right infrastructure in place to get the most out of your campaigns. From website development and eCommerce solutions to marketing automation, integrated customer relationship management (CRM) solutions and custom projects, our Points Group team of developers can make your plans a reality.

Let’s get to work

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Home Office

210 Park Ave, Suite 102
Florham Park, NJ 07932
973.998.8008

International Offices

Agentur Webfox
Berlin, Germany

Narro
Campinas/SP, Brazil

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  • About Us
    • About Us
    • Our Partners
    • Careers
  • Capabilities
    • Strategy
      • Activate!Workshop
      • Market Research
    • Marketing
      • Digital and Content Marketing
      • Social Media
      • Creative
      • Video and Photography
      • Marketing Automation
    • Branding
    • Communication and PR
    • (Website) Development
  • HealthCare
    • Healthcare Marketing Services
    • Patient Experience
    • Reputation Management
      • Patient Flow
      • Online Reputation Management
      • Patient Engagement
      • Implementation Services
    • Patient Triaging
    • Medical Websites
  • Our Work
    • Case Studies
    • Portfolio
    • Video and Photography
  • Blog
  • Contact