With almost two decades of experience
Points Group has evolved from a management consulting group to a nationally recognized, award‑winning, full-range healthcare marketing agency.
Healthcare marketing solutions
that help you grow.
Anatomy of a marketing campaign
At Points Group, we look at healthcare marketing as a purposeful and carefully crafted approach to attracting and retaining customers.
A well-rounded marketing campaign should be flexible and cover multiple channels to reach the right patient at the right time. We subscribe to the concept of whole brain thinking, which is based on the fact that people are wired differently. We have evolved this concept into a proven methodology that we use to develop innovative and creative solutions for our healthcare clients.
At Points Group,
we are also
Multi-generational, coffee-drinking, travel-seeking, tech-obsessed adventure lovers, moms and dads, educators, patients, athletes, readers…
Consumers just like you and your patients. We know what we like and what makes us come back for more. We put ourselves in you patients’ shoes and combine technology and proven methodologies with the art of story-telling to come up with innovative solutions for your healthcare service challenges.
“Good content isn’t about good storytelling. It’s about telling a true story well.”