I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!
Put our experts to work for you
As someone in the healthcare space, you have unique needs. With over a decade of experience in healthcare strategy, consulting and marketing, we understand the ins and outs of your industry. Regardless of your needs, we assure you that you will work with healthcare marketing specialists who comprehend your industry
Developing strategies to grow businesses in healthcare requires deep insight into the healthcare arena. At Points Group, we have been uniquely dedicated to the healthcare industry, with over 17 years of experience in this space. We have evolved the concept of using a balanced team of right-brained (pattern breaking/big picture ideas) and left-brained (pattern optimizing/detailed actionable plans) people to create the strategies and solutions you need.
At Points Group, we want your practice to be looked at, not overlooked. The solution to this is design. Whether in print or digital, we provide a team of both visual and verbal problem solvers to ensure that your brand not only looks good but is also consistent across all aspects of your marketing program.
At Points Group, we have proven experience creating websites for medical practices and healthcare companies of all sizes. Our team provides full-stack software development and marketing infrastructure services. We know that today’s marketing initiatives go well beyond websites and often include critical integration points into the infrastructure and processes of your business.
Email Marketing &
Are you unsure if your marketing is actually reaching the right audience? With marketing automation, Points Group can help you achieve the ultimate goal of reaching specific groups with personalized, relevant content in order to convert potential users into paying customers.
Through digital marketing, our team will help your practice stand out against competitors. Our full-service marketing team combines content marketing, paid digital advertising, and SEO to make a detail oriented digital marketing plan that is customized to your practice.
Social Media Marketing
Social Media can be just as important as your practice’s website. It can be used to communicate with current and potential patients. Whether it is content development, influencer marketing, or social advertisements, Points Group’s digital team can help you.
VIDEO & PHOTO
If a picture is worth a thousand words, then a one-minute video is worth an entire dictionary. At Points Group, our award-winning video production team knows how to set your brand in motion.
At Points Group, we know how to help our clients implement world-class patient experiences and customer journeys. From secret shopper audits, patient experience mapping and process re-engineering, to staff training and call center implementations, we can help you create a highly positive experience for your customers and patients.
Are you at risk of losing patients because of what they see online? Points Group has a unique multi-disciplinary approach to address reputation management issues before or after an incident. We also know healthcare. Other agencies may know marketing and reputation management, but they don’t understand the intricacies of healthcare marketing like we do. Your reputation is too important to leave to chance. Don’t continue to lose patients because of what a few people are saying.
With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every…