As someone in the healthcare space, you have unique needs. With over a decade of experience in healthcare strategy, consulting and marketing, we understand the ins and outs of your industry. From helping medical device and pharmaceutical companies launch new products and initiatives, to growing, supporting and marketing medical practices and hospital systems, we’ve done it all. As healthcare continues to transform, we can help you adjust to those changes and be ready to face current and future challenges.
- Healthcare marketing
- Strategy development
- Communication and PR
- Healthcare website development
- Patient experience
- Reputation management
- Business-to-Business-to-Consumer (B2B2C) marketing
Some of our clients use us to supplement their internal marketing teams with special subject-matter expertise and services. Others outsource their entire marketing department to us, in which case we provide you with a head of marketing who works closely with your executive team. Regardless of your needs, we assure you that you will work with healthcare marketing specialists who comprehend your industry.
Developing strategies to grow businesses in healthcare requires deep insight into the healthcare arena. At Points Group, we have been uniquely dedicated to the healthcare industry, with over 17 years of experience in this space. Furthermore, we have evolved the concept of using a balanced team of right-brained (pattern breaking/big picture ideas) and left-brained (pattern optimizing/detailed actionable plans) people to create the strategies and solutions you need. With this proven methodology, our approach results in innovative, creative, and practical strategies for all our clients.
Communication and PR
We deliver solid communication and public relations (PR) strategies by reaching the audience you desire through channels they prefer and speaking their language. Our publicists are specialized in healthcare, with an industry-rich rolodex. The Points approach to PR is not just about media placements (though that is certainly a big piece), but also utilizing PR as an effective means to boost your overall online presence and reputation.
At Points Group, we have over a decade of proven experience creating websites for medical practices and healthcare companies of all sizes, from start-ups to long-standing institutions. Our team provides full-stack software development and marketing infrastructure services. We know that today’s marketing initiatives go well beyond websites and often include critical integration points into the infrastructure and processes of your business.
There is no other arena where marketing and operational processes are so tightly interwoven as in healthcare. Regardless of the healthcare segment you are in, understanding the patient journey and creating experiences across all touch points is a critical part of healthcare. At Points Group, we know how to help our clients implement world-class patient experiences and customer journeys. From secret shopper audits, patient experience mapping and process re-engineering, to staff training and call center implementations, we can help you create a highly positive experience for your customers and patients.
Are you at risk of losing patients because of what they see online? Unlike many search engine optimization (SEO) agencies or public relations (PR) companies with a singular focus, Points Group has a unique multi-disciplinary approach to address reputation management issues before or after an incident. We also know healthcare. Other agencies may know marketing and reputation management, but they don’t understand the intricacies of healthcare marketing like we do. We have the expertise needed to navigate compliance issues, industry-specific websites and healthcare-related content, and we know how to best utilize marketing tactics in the unique world of healthcare. Your reputation is too important to leave to chance. Don’t continue to lose patients because of what a few people are saying.
Business to business to consumer (B2B2C) marketing
Although a lot of our work is focused on B2B and B2C, we have extensive experience in helping large organizations create and manage complex B2B2C processes, services and infrastructure. Our understanding of the entire value chain in the healthcare industry makes us the ideal partner to help you tackle your B2B2C needs. Our full range of marketing services allows you to expand your client offerings beyond fragmented value-added services. In addition, we can help you implement processes to best serve your business customers.