As someone in the healthcare space, you have unique needs. With over a decade of experience in healthcare strategy, consulting and marketing, we understand the ins and outs of your industry. From helping medical device and pharmaceutical companies launch new products and initiatives, to growing, supporting and marketing medical practices and hospital systems, we’ve done it all. As healthcare continues to transform, we can help you adjust to those changes and be ready to face current and future challenges.
Some of our clients use us to supplement their internal marketing teams with special subject-matter expertise and services. Others outsource their entire marketing department to us, in which case we provide you with a head of marketing who works closely with your executive team. Regardless of your needs, we assure you that you will work with marketing and healthcare specialists who comprehend your industry.
Business to business to consumer (B2B2C) marketing
Although a lot of our work is focused on B2B and B2C, we have extensive experience in helping large organizations create and manage complex B2B2C processes, services and infrastructure. Our understanding of the entire value chain in the healthcare industry makes us the ideal partner to help you tackle your B2B2C needs. Our full range of marketing services allows you to expand your client offerings beyond fragmented value-added services. In addition, we can help you implement processes to best serve your business customers.
Are you at risk of losing patients because of what they see online? Unlike many search engine optimization (SEO) agencies or public relations (PR) companies that have a sole focus, Points Group has a unique multi-disciplinary approach to address reputation management issues before or after there is an incident. We also know healthcare. Other agencies may know marketing and reputation management, but they don’t understand the intricacies of healthcare marketing like we do. We have the expertise needed to navigate compliance issues, industry-specific websites and healthcare-related content, and we know how to best utilize marketing tactics in the unique world of healthcare. Your reputation is too important to leave to chance. Don’t continue to lose patients because of what a few people are saying.
There is no other arena where marketing and operational processes are so tightly interwoven as in healthcare. Regardless of the healthcare segment you are in, understanding the patient journey and creating experiences across all touch points is a critical part of healthcare. At Points Group, we are specialists in helping our clients implement world-class patient experiences and customer journeys. From secret shopper audits, patient experience mapping and process re-engineering, to staff training and call center implementations, we help you create the best experience for your customers and patients.